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Project Overview

Hall of Fame, a city-edition jersey design campaign for League One Volleyball (LOVB), explores the unique histories and identities of nine major U.S. cities that host the top professional volleyball teams in the country. Through depictions of cultural traditions, architecture, the environment, and consistent brand style, I created Hall of Fame as if LOVB tasked me with designing not only their first-ever city-edition campaign, but the first-ever professional volleyball hall of fame exhibition. Through logo development, digital illustration, and photo rendering, the campaign explores how design can elevate visibility within a growing genre of women’s sports and emphasize athletes’ cultural narratives built through their cities. Featuring the class of 2026 St. Olaf Volleyball athletes, each custom jersey intends to capture the expressiveness and mottos of each LOVB team while celebrating the importance and drive of female athletes and their ties to the cities they represent.

Learn more about LOVB
Learn more about LOVB's brand design

ATL

ATL

HTX

HTX

MAD

MAD

#4 Nebraska

NEB

NEB

SLC

SLC

ATX

ATX

MIN

MIN

LA

LA

SF

SF

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