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Project Overview
Hall of Fame, a city-edition jersey design campaign for League One Volleyball (LOVB), explores the unique histories and identities of nine major U.S. cities that host the top professional volleyball teams in the country. Through depictions of cultural traditions, architecture, the environment, and consistent brand style, I created Hall of Fame as if LOVB tasked me with designing not only their first-ever city-edition campaign, but the first-ever professional volleyball hall of fame exhibition. Through logo development, digital illustration, and photo rendering, the campaign explores how design can elevate visibility within a growing genre of women’s sports and emphasize athletes’ cultural narratives built through their cities. Featuring the class of 2026 St. Olaf Volleyball athletes, each custom jersey intends to capture the expressiveness and mottos of each LOVB team while celebrating the importance and drive of female athletes and their ties to the cities they represent.
ATL
ATL
HTX
HTX
MAD
MAD
#4 Nebraska
NEB
NEB
SLC
SLC
ATX
ATX
MIN
MIN
LA
LA
SF
SF